Who is the Bosslady? Ashley Norfleet // Graphic Designer, Illustrator and Fine Artist abosslady@gmail.com Summary Award-winning graphic design lead with 12 years experience in print and web design who is highly motivated, creative, and versatile. Special emphasis on creating and directing new business design across multi-levels of communication. Acute direction in information architecture and project management in a dynamic goal-driven environment. Professional History Lead Designer // 02.2006 - Present AchooAllergy.com, Atlanta, Georgia A driven team leader defining and maintaining the company brand and image within both web design and marketing materials. Conceptualized and art directed product shots for use with e-commerce and printed promotional materials. Customized web presence for AchooAllergy.com with sleek, unique illustrations creating an unmistakable look and feel for the company brand. Proposed, designed, and executed yearly product catalogs since 2006. Directed and produced unique photography, branding, marketing, and launch for Allergy Armor, a bedding line privately labeled by AchooAllergy.com. Spearheaded the design team responsible for producing the user interface, site architecture, functionality, and search engine optimization, for the multimillion dollar e-commerce site, AchooAllergy.com. Freelance Designer // 09.2004 - Present Built long-term relationships with clients in need of design and branding services. Met and exceeded client expectations with creating corporate identity packages, complete website concept, design, and maintenance. Produced marketing materials and postcards all generating a measurable increase in clients’ businesses. Visualized client needs and creatively produced results while building strong, lasting relationships based performance and reliability. Senior Graphic Designer // Illustrator // 03.2001 - 07.2004 Your DeKalb Farmers Market, Decatur, Georgia Crucial team member for the assessment and production of point of purchase graphics which transformed the Atlanta-based landmark from antiquated and outdated into modern graphical styling. Leading the YDFM Art Department, focus was placed on the complete redesign and Branding of the YDFM website while creating customer-based groups with similar interests. Marketing materials, signage creation, monthly newsletters, and advertising in both web and print applications were produced with creativity and flair while maintaining the earthy YDFM brand. Other aspects of the art department included building strong relationships with non-profit organizations, television networks, media, and local schools in an effort to educate customers in building a healthy relationship with food. Graphic Designer // 08.1999 - 03.2001 Digital Technologies, Roswell, Georgia Transformed client corporate identity packages by merging their established brand with a unique design style. Was key in the creation and updating of monthly newsletters, advertising, and logo design. Focused on incorporating illustration skills to build niche advertising for real estate associates in a variety of media including newspapers, magazines, billboards, and yearly publications. Pre-press Technician // 05.1998 - 07.1999 Campus Printing at Savannah College of Art and Design, Savannah, Georgia Assisted with the management of talent and client relations by communicating directly with vendors in maintaining deadlines and goals. Commanded acute quality control, assuring each product to be free of errors. Responsible for color correction, scanning, and photo manipulation within all imagery. Professional Expertise Software Tools ▪ CS3 Creative Suite ▪ Adobe Acrobat ▪ PitStop ▪ QuarkXPress ▪ Flexicut Sign Pro ▪ Microsoft Office Suite ▪ Dreamweaver ▪ Flash ▪ Microsoft Expression Web Skills ▪ Corporate Branding ▪ Page layout for web and print ▪ Wire frame and user interface design ▪ SEO implementation ▪ Proficient on both Windows and Macintosh OS ▪ HTML ▪ CSS ▪ ASP Education Bachelor of Fine Arts in Illustration 1998 Savannah College of Art and Design, Savannah Georgia Awards 2007- Awarded first place recognition for the concept and design of the Blueair Airpod product site.
email:
abosslady@gmail.com
